Changing the Adversarial Nature of Car Sales
Consumers have an adversarial attitude towards car dealers, and I can’t say blame them. The retail auto industry has done so many things to create an atmosphere of confusion and intimidation that many car buyers understandably dread the buying experience. Not only do some dealerships encourage their sales staff to engage in dishonest tactics to fleece customers, many have proven themselves to be sexist as well. I always wondered how the salesmen for those particular dealerships came home at night and looked their wives or daughters in the eye. Being a dealer myself, I have encountered the best and worst that the business has to offer. While my turnover is quite low compared to most, I have hired sales associates with prior experience over the years. I have also fired more than a few of these “professionals” within a week of hiring them. Why, you ask? I don’t mean to sound trite, but I do business by the golden rule. As a result, I won’t tolerate dishonesty on the part of my sales staff or the condescending attitude that I notice many dealers and salespeople take toward their customers. I also refuse to use the dubious tactics that many dealers use to nickel and dime more profit out of every customer that enters their showroom. Now, let me tell you what the results of following the golden rule are… I don’t have an adversarial relationship with my customers. Sure, more than a few have stepped into one of my sales staff’s offices ready to do battle, but we quickly alleviate their anxiety by doing something that I can wholeheartedly recommend for any business. We give them honest, fair and respectful treatment. I know this might sound like a novel approach in the auto industry, but it’s the only way to do business in my opinion. If more dealerships would stop trying to treat every sale as though it were the last one they will ever make and concentrate on building a good repoire with their clientele, they would enjoy the success that I do. I would bet that my profit margin is, on average, a bit below that of most other dealerships. Still, I never have a shortage of customers, most of which return for their next purchase. Many of my long term customers will wait for me to find the car they are interested in before buying from another dealership. Why? Because they know that when they drive off my lot, they have been treated fairly and have received a good value for their money. More importantly, I can go home at night knowing I run an honest business and that I can take pride in considering myself part of the community I do business in. That’s worth a lot more to me than a few extra bucks. I wish more of my competitors felt this way as well, because it would benefit our industry as a whole to change our sales philosophy for the better. To learn more visit Spanos Imports of Daytona Florida visit http://www.spanosimports.com/
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How I sold my teachers used car in less than two hours!
Class projectMarketing teachers have always been dynamic, which is probably why I enjoy my marketing courses so much in school. One teacher in particular stands out to me, he made a big deal of utilizing real life examples to demonstrate his curriculum. Generally searing the concept into our ripe minds. His most recent brainstorm came last week when he told the class that whoever could sell his used car the fastest and for the most money would be excused from the midterm. This was not a ’sell a used car’ lesson, this was a ‘market value’ lesson.Everyone was game for the task and ready to get started, but there was just one question left to ask; what was the car and where was the car? The car was in the parking lot, and by the looks of it had been there a while, it was a ratty old Honda Accord that had seen better days. Everyone cringed as they saw it, but then the look of steely determination took over most faces, the idea of skipping a hefty midterm high in everyone’s minds. Method optionsThis class met twice a week for two hours both times, he gave us this assignment at the beginning of the class period and told us to research our options and the market value of the vehicle, and to have something to show him by the end of the class period. Everyone went to work right away, some of the guys even borrowed a hose from maintenance and went to town washing the Accord in the hopes of raising its value. I took another route, I jotted down all of the information about the vehicle, then I went directly to the computer lab. I had a secret weapon, the fastest way to sell a car is to go online. My sister had just sold her car to an online service, and had raved about how easy it had been. Online solution to a real life problemI went to their website and filled out their brief online form, which allowed the car to start accumulating bids right away. Then I called their 800 number to cover all my bases. The woman who answered the phone was very helpful and when I explained the project to her she was eager to help me win. She said it was lucky I called when I did because they had an appraiser near the school who would be finished with his appointment shortly. She phoned him and asked him to come see my teachers Accord, sure enough he appeared in the parking lot 15 minutes later. No midterm for meMy fellow students didn’t know what hit them. I called my teacher out to the parking lot and less than half an hour later he had cash in his hand for his ratty old Honda. Not only did I eliminate one midterm off my schedule, but I earned the respect of a teacher I respected. <b>About the Author:</b> My name is Paige Filler and I'm a creative writer with a love of all things that go vroom. I do my homework to bring thought and innovation into everything I write about the auto industry. You can find more of my stuff at <a href="http://www.cash4usedcars.com/" target="blank">Cash 4 Used Cars</a>, and <a href="http://blog.cash4usedcars.com/" target="blank"> this blog.</a>
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10 Tips for Improving Fuel Efficiency
10 Tips for Improving Fuel Efficiency 1] Slow Down On The highway Your car is optimized to drive at 40-60mph(80-100km/hr), when you drive 70-80+mph fuel efficiency drops by up to a whooping 33% . Yes 33% , that is not a typo. I had heard this before and thought it was an exaggeration, then I drove the new Chevrolet Cobalt which has a fuel efficiency gauge in it and I saw it first hand, what a surprise. Is it worth speeding to save 5 minutes off your commute to work so you can just get held up in city traffic? Between the lost fuel efficiency, the extra wear and tear on the car driving beyond optimized speeds and inherent safety concerns I will need a good reason to start speeding on the highway from now on. 2] Cruise In The City The same idea applies in city driving. Speeding up to make the next red light guzzles gas and is hard on your car. This can decrease fuel efficiency by 5%. Why hurry up just to make the next red light? Let’s face it, speeding in the city doesn’t get you anywhere’s faster. If you drive like a bat out of hell you might make an extra light or two and chop a mere 2-4 minutes off your commute assuming you make it there alive. I drive at sane speeds throughout the city while most others fly by me and hard brake at the next red light, I then pull up beside them or even pass them as I may not of needed to stop as the lights are usually synchronized for sane driving speeds not surprisingly (it also takes more gas to get back up to speed than to maintain it). So have some fun watching people fly by you and seeing them at the next red light knowing your car is much better off. 3] Tire Pressure Here’s one everyone can do easily. It only takes a couple minutes to check your tires pressure. Under inflated tires can result in 3% less fuel efficiency. 4] Link Your Trips/Errands Plan your trip to include as many destinations or errands as possible. Fewer trips means less cold starts, better fuel efficiency and less driving than multiple small trips. 5] Avoid Unnecessary Idling. You’re getting 0 mpg for this one. If you’re going to wait 5-10 minutes for a friend give your car and wallet a break. For those who live in colder climates this is a bigger issue. We all want our cars toasty warm in the winter time when we get inside. Today’s cars really only needs 30 second of idling to warm up even in cold weather, then 1-2 minutes of driving to get it fully warmed up. So bundle up and save yourself a bundle. 6] Maintain Your Car Inexpensive oil and air filter changes can boost your cars performance and increase your cars lifespan. A blocked air filter can decrease fuel efficiency by as much as 10% and a misfiring spark plug won’t help either. So try to follow your cars service manual.. It beats dealing with an unexpected major repair and major inconvenience.. 7] Monitor Your Fuel efficiency I like to measure how many miles / KM I get on half a tank after filling it up. It’s easier to measure this way as we don’t let our gas tanks completely run dry and its impossible to estimate how much was left when you fill it up again. You can see how your driving habits affect your fuel economy and if your habits haven’t changed and you fuel economy drops off, then maybe its time for some car maintenance. Purchasing a fuel consumption gauge (if you car doesn’t already have one) can give you real time feedback and more accurate reading. This provides great instant feedback on driving habits. 8] Remove Unnecessary Items From Your Car For each extra 100lbs you lose 1-2% fuel efficiency, so get the golf clubs out of the trunk until your next tee off time. Leaving items on your roof rack also creates extra drag which makes your car work harder, so lock your mountain bikes up till the next trip. 9] Jack Rabbit Starts Some people like to suddenly accelerate by putting their foot to the floor. This guzzles gas and gives marginal speed improvement to a gradual acceleration. 10] Back Off Tail gating results in unnecessary breaking and accelerating. Hang back a little more and you can avoid the added stress and save some gas. It’s also safer to drive this way, give yourself an extra second to avoid an accident ! Paul Fezziwig writes for and administers 'Green Cars Now', http://www.greencarsnow.com , a website devoted to promoting fuel efficient vehicles and better driving habits.
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